OURS — THE LAB
POOKII
A connected pet technology ecosystem bringing owners, services, bookings, records, reminders and pet intelligence into one experience.
Marketplace · Consumer · Pet Technology
Got
something
strange
in mind?
Let's build what should exist next.
Unicorns + Robots Co.
IMAGINATION + EXECUTION.
( SCROLL )
NOW: SHIPPING U+R AEO ENGINE v0.9NOW: BREAKING A ROBOTICS PROTOTYPE (ON PURPOSE)NOW: DRAFTING BUILD THIS #002NOW: WATCHING AGENT-TO-AGENT COMMERCENOW: REBUILDING MINI CLOUD DEPLOYSNOW: TEACHING THE 2D UNICORN ABOUT TRANSFORMERS
NOW: SHIPPING U+R AEO ENGINE v0.9NOW: BREAKING A ROBOTICS PROTOTYPE (ON PURPOSE)NOW: DRAFTING BUILD THIS #002NOW: WATCHING AGENT-TO-AGENT COMMERCENOW: REBUILDING MINI CLOUD DEPLOYSNOW: TEACHING THE 2D UNICORN ABOUT TRANSFORMERS
The world
changed.
So did the
definition of
possible.
what if?
what does this make possible?
SOFTWARE CAN REASON.
MACHINES CAN SEE.
AGENTS CAN ACT.
ROBOTS ARE LEAVING THE LAB.
SMALL TEAMS CAN BUILD VERY BIG THINGS.
The dream.The machine.
One asks what if. One asks how. Together they turn possibility into something that works.
+UNICORN — THE DREAMER
what if?
Imagination
sees possibility before there is proof.
ROBOT — THE BUILDER
how?
Execution
turns ideas into working things.
+
IMAGINATION + EXECUTION. WE BUILD WHAT SHOULD EXIST NEXT — OURS, AND YOURS.
BUILD SOMETHING WITH US →Things
we've made real.
Ideas look better working.
made real.
FROM THE U+R LAB — OURS
PRODUCTS + VENTURES WE OWN
OURS — THE LAB
HYE
A modern self-hypnosis system exploring how personalised, contextual mental preparation becomes part of everyday human performance.
Human Performance · AI · Personalisation
OURS — THE LAB
GIMBL
An operational intelligence platform uncovering coding, insurance and revenue opportunities inside eye-care practices.
HealthTech · Intelligence · B2B
U+R
OURS — THE LAB
U+R AEO ENGINE
Visibility intelligence for the answer-engine era — how companies are found, described and cited by AI.
AI Search · Answer Engines · Visibility
U+R
OURS — THE LAB
U+R MINI CLOUD
A lightweight infrastructure layer to deploy, connect and operate the systems we build.
Infrastructure · Deployment · Operations
CLIENT WORK — BUILT WITH U+R
UNDER NDA — NAMES WITHHELD
Some of the most interesting work is the work we can't name. Yet.
CASE 01 — CLIENT TEASER
NAME WITHHELD
01
THE LIVE SHOPPING PLATFORM
Live-commerce infrastructure operating at a scale bigger than the biggest social platforms’ shopping products.
Live Shopping · Video · Infrastructure
ASK US ABOUT IT →CLASSIFIED — CLASSIFIED — CLASSIFIED
CASE 02 — CLIENT TEASER
NAME WITHHELD
02
THE CLIENT PLATFORM
The interface layer for a product used at serious scale — designed, built and shipped with the team behind it.
Product · Platform · Interface
ASK US ABOUT IT →CLASSIFIED — CLASSIFIED — CLASSIFIED
CASE 03 — CLIENT TEASER
NAME WITHHELD
250
AI RECEPTIONISTS
Delivered across clinics in the US and the UK — answering, booking, routing and following up, around the clock.
AI Agents · Voice · Healthcare
ASK US ABOUT IT →CLASSIFIED — CLASSIFIED — CLASSIFIED
CASE 04 — CLIENT TEASER
NAME WITHHELD
03
THE CHARITY LIVESTREAM
One of the biggest creators on the internet. A charity stream. Streaming infrastructure built to hold when the whole internet showed up at once.
Streaming · Live Events · Scale
ASK US ABOUT IT →CLASSIFIED — CLASSIFIED — CLASSIFIED
CASE 05 — CLIENT TEASER
NAME WITHHELD
400
WEBSITES
Designed, built and shipped for startups and small businesses finding their footing.
Web · Build · Launch
ASK US ABOUT IT →CLASSIFIED — CLASSIFIED — CLASSIFIED
CASE 06 — CLIENT TEASER
NAME WITHHELD
150
BRAND IDEAS
Names, identities and directions created for startups and small businesses becoming something.
Brand · Identity · Naming
ASK US ABOUT IT →CLASSIFIED — CLASSIFIED — CLASSIFIED
01 / 06
U+R LAB — CURRENTLY ON THE BENCH
We don't have
a services page.
we have a lab.SPECIMENS 01–05 + TWO LAB ASSISTANTS →
SPECIMEN 01SHIPPING
$ aeo scan --brand "acme"
→ 14 answer engines indexed
→ visibility 61% ▲ 12pts
✓ deployed in 41s
▊U+R AEO ENGINE
GETS BRANDS FOUND IN THE NEW SEARCH LAYER.
SPECIMEN 02BUILDING
deploy() → edge/03
connect(engine, storage)
operate(mesh) … ok
U+R MINI CLOUD
INFRASTRUCTURE WITHOUT THE INFRASTRUCTURE PROJECT.
SPECIMEN 03BREAKING THINGS
ROBOTICS EXPERIMENT
BROKE THIS MORNING. CURRENTLY REBUILDING.
SPECIMEN 04EARLY
NEW MARKETPLACE
TOO EARLY TO EXPLAIN PROPERLY.
SPECIMEN 05???
$ cat secret_thing.md
▓▓▓▓▓▓▓▓▓▓▓▓▓▓
▓▓▓▓ nice try ▓▓▓
▓▓▓▓▓▓▓▓▓▓▓▓▓▓
SECRET THING
NO CONTEXT YET.
LAB ASSISTANTSON SHIFT
$ who --on-shift
▸ unicorn — dreaming
▸ robot — building
▸ both — busy
Robot + Unicorn
ONE ASKS WHAT IF. ONE ASKS HOW. BOTH DRAW THE BLUEPRINT.
REAL WORK IN PROGRESS. NO STAGED HUSTLE.
WANT SOMETHING BUILT? WE BUILD WITH A FEW PARTNERS EACH SEASON →U+R PLATFORM — LICENSABLE TECHNOLOGY
Sometimes we build
something too useful
to keep to ourselves.
oops.
Built here. Available here.
UR_TECH_AEO_001
U+R AEO Engine
Get found in the new search layer.
Infrastructure for understanding and improving how brands, products and companies appear across AI assistants, answer engines and machine-led discovery.
UR_TECH_CLOUD_002
U+R Mini Cloud
Infrastructure without the infrastructure project.
A lightweight infrastructure layer created to deploy, connect and operate the systems we build — now available to build on top of yourself.
USE THE TECHNOLOGY. CONNECT THE ENGINE. BUILD ON TOP OF IT. MAKE IT YOURS.
GO TO MARKET — THE NEW RULES
Marketing changed.
Most companies haven’t.
Your next customer might ask an AI before they ever see your website. We build for where discovery actually happens now.
FROM
RANKING
TO
BEING CITED
Ten blue links became one answer. If the answer isn’t you, you don’t exist in that moment.
FROM
CLICKS
TO
ANSWERS
People ask AI assistants instead of searching. The visit never happens if the answer already did the job.
FROM
SEO
TO
AEO
Optimising for crawlers became optimising for comprehension — structured, explicit, machine-readable truth.
ASKED + ANSWERED — THE NEW DISCOVERY LAYER
What is AEO — answer engine optimisation?
AEO is the practice of making your company the answer AI assistants give. Instead of optimising pages to rank in a list of links, you structure what you publish — clear facts, schema, consistent naming — so answer engines like ChatGPT, Perplexity and Google AI Overviews can understand it, trust it and cite it.
How is AI search different from Google search?
Google returns ten links and the user chooses. AI search reads everything, decides, and gives one answer — often without a click. Visibility shifts from ranking position to being the source the machine quotes. That rewards structured, explicit, machine-readable content over keyword-stuffed pages.
How does Unicorns + Robots make a company visible to AI?
We rebuild the discovery layer: structured data and schema across the site, answer-first content, entity consistency everywhere your company is mentioned, and technical foundations crawlers and language models can actually parse. Then we measure whether the machines describe you correctly — and fix it until they do.
built for the new discovery layer.
We have
too many ideas.
good problem.The World Changed™
TECHNOLOGY MOVED. WHAT HAPPENS NEXT?
09:12 — SHIPPED AEO v0.910:40 — BROKE THE DEPLOY PIPELINE11:05 — FIXED IT. DOCUMENTED WHY.13:20 — UNICORN SUGGESTED A ROBOT PARTS STORE. WRITING IT UP.15:47 — v0.7 OF THE THING WORKS. SURPRISED EVERYONE.17:02 — BACK TO THE DRAWING BOARD (BRIEFLY)
09:12 — SHIPPED AEO v0.910:40 — BROKE THE DEPLOY PIPELINE11:05 — FIXED IT. DOCUMENTED WHY.13:20 — UNICORN SUGGESTED A ROBOT PARTS STORE. WRITING IT UP.15:47 — v0.7 OF THE THING WORKS. SURPRISED EVERYONE.17:02 — BACK TO THE DRAWING BOARD (BRIEFLY)
Don't just
follow the future.
Come watch it
being built.
prototypes, failed versions, build logs, decisions and discoveries — the messy middle is the interesting bit.
nope
FIELD NOTE
DIDN'T WORK.
The first Mini Cloud deploy took 40 minutes. We deleted it and started again.
$ tail -f build.log
▸ prototype_04 renders
▸ arm.calibrate() … ok
▸ arm.wave(target=wrong) ✗
▸ arm.wave(target=right) ✓
✓ ship candidate
▊again
FIELD NOTE
WE CHANGED OUR MIND.
The marketplace was a dashboard for three weeks. It is not a dashboard anymore.
v0.4
FIELD NOTE
BACK TO THE DRAWING BOARD.
The robot arm waved at the wrong person. Twice. We kept the footage.
Notes from inside
the machine.
Social, dispatches, prototypes and studio notes — one moving wall, linked out to the platforms.
THE WAITLIST — BUILD WITH US
Got a crazy
idea? Good.
tell us. the weirder the better.We build our own things in the lab — and a few times each season we build with other people. Submit the idea you can't shake. If it makes us ask "what if?", we'll build it together.
NO DECKS. NO 40-PAGE BRIEFS. JUST THE IDEA.
